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2021 update: This article describes a previous, discontinued version of the Mira mattress. It appears that the Mira brand is no longer operational.

As with all mattress reviews and comparisons on Mattress-Reviews.com, GoodMorning.com Inc. tests major online mattress brands in order to continually update and improve its own products. Analyzing the builds, brands, and specifications of competitor mattresses ensures GoodMorning.com always offers the best possible value to its customers.

To provide a consistent benchmark for our tests, we commission third-party engineers to test every mattress in the exact same way. You can view the methodology of testing and the APEGA-stamped results document here.

Without further ado, our Mira Mattress Review:

Company Overview	Mira Bed
Launched:	2019
Price Queen:	$549 CAD
Available in:	Canada
Made in:	Canada
Trial length:	130 nights
Warranty:	10 years
Where to buy:	Online

Though the relationship has not yet been publicly disclosed by either brand (10/07/2019), Mira is a value mattress operated by Endy Sleep, a subsidiary of Sleep Country. The Mira mattress quietly entered the bed-in-a-box scene in July 2019 with their 8-inch foam mattress. In support of their value mission, the company’s messaging centres around creating a simple product and delivering it at the lowest price possible. They also hope to win over frustrated mattress shoppers by contrasting their marketing approach to other mattress retailers who spend heavily on TV marketing and social media influencer partnerships. It is worth noting that these are two marketing channels frequently used by the company.

Delivery, Trials, Returns	Mira Bed
Shipping cost:	Free shipping
Shipping time:	3–10 business days
Sleep trial length:	130 nights
Return ease:	Company picks up
Refund:	Yes, full refund
Additional fees:	No

Thanks to modern compression methods and the rising popularity of the bed-in-a-box, mattresses can now be shipped far more efficiently and conveniently than ever before. Customers no longer need to take a day off work to accept a delivery. Boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same-day delivery to certain areas.

Mira uses a combination of different shipping partners to deliver their mattresses to customers across Canada. Shipping is free to most Canadian addresses with the exception of some remote locations, such as the Territories. In addition, customers can generally expect to receive their mattresses within 3 to 5 business days depending on stock availability.

With respect to their return and exchange policy, Mira offers a sleep trial as well as well as free returns. At 130 nights, this sleep trial is above average in length. Customers who decide to return their Mira mattresses during the sleep trial period can do so at no cost and the company will arrange the returns.

It is worth noting that Mattress-Reviews.com did not complete the return process, but received this information via the the “Shipping Policy” as well as the “FAQ” part of Mira Bed’s website.

Out of the Box	Mira Bed
Delivered in a box:	Yes
Box dimensions:	18" x 18" x 42"
Box opening:	Scissors not required
Box/mattress fitting:	Loose
Protection layers:	2
Expansion time:	2 minutes

We received our shipment of the Mira Bed within the expected timeframe. The box arrived with mild discolouration and puncture, though the mattress itself was undamaged. This isn’t unusual. Simply because of the nature of the shipping and delivery process, mattress boxes may be somewhat damaged upon arrival. In order to accommodate this, most bed-in-a-box companies will wrap their mattresses in multiple layers of protective plastic in order to account for mishaps or accidents that occur during transit.

The Mira mattress box was sealed with glue. This means that scissors were not needed to open the box.

Once opened, the compressed mattress is easy to remove from the box. For efficiency and ease, we recommend a ‘tip-and-pull’ motion to slowly slide the mattress out from its cardboard container. Simply tip the box from a vertical position down onto its side, and then pull the lightweight box away from the bundled mattress. It’s most efficient to do this process in the room where you intend to use the mattress.

The Mira mattress is protected with three layers of plastic – two thick outer layers and one thick inner layer – to keep the mattress tightly rolled in a cylinder shape.

Customers will need to slice open the outer layer to unroll the mattress, which will still be in its compressed form. Next, unfold the mattress and place it along the designated bed frame. Cut the final layer of plastic. With the vacuum seal now broken, the mattress will begin to decompress. Remove this final layer of plastic as the mattress expands to its full height. 

For the Mira mattress, full expansion took approximately 2 minutes.

Construction	Mira Bed
Mattress height:	8"
Number of layers:	2
Comfort layer:	1.5" gel-infused foam
Support layer:	6.5" polyfoam
Cover materials	100% polyester
Machine washable:	Yes
Made in:	Canada

Mira is a combination foam mattress. By pairing different foam types, densities, and firmness levels, Mira has designed a product that offers reasonable comfort, cooling, and support.

The Mira mattress only comes in one firmness option. This ‘one-size-fits-all’ approach is actually quite common among mattress-in-a-box retailers.

Mira Mattress Layers

The Mira mattress contains two layers of foam. Like many of the combination foam mattresses on the market today, the layers work together to provide an overall level of comfort and support.

• First layer: 1.5 inches of  cooling gel-infused foam. This top layer helps with breathability and airflow within the mattress while also providing a certain amount of cushioning. Layer density: Unspecified.

• Second layer: 6.5 inches of polyfoam. This bottom layer is what gives this mattress its firmness, while factoring into the overall level of support and bounce. Layer density: Unspecified.

Of note: Foam density information for the Mira mattress is not publicly available. The foam used in this mattress is CertiPUR-US® certified.

Mira Mattress Cover

The Mira mattress has a textured white cover with a pattern of overlayed squares stitched in the fabric. Mira’s cover is 100% polyester and is also machine washable. The zipper running across the length of the mattress sidewall makes it possible to remove the top panel for care and maintenance, though it is located along the bottom of the mattress.

Consumers are becoming more environmentally conscious when making purchases. Retailers both in and out of the mattress industry have been incorporating more eco-friendly and ethical policies when selling products and choosing suppliers. GoodMorning.com Inc. carried out a survey in February 2017, discovering that almost 50% of Canadians are willing to spend more money for more environmentally friendly products. Therefore, in every review on Mattress-Reviews.com, we will highlight each mattress company’s green philosophy, as well as how prominent their policies are on their websites.

Eco-Consciousness	Mira Bed
Green policies:	No mention on website
Social responsibility:	No mention on website
Box materials:	Cardboard & ink
Foam materials:	Polyurethane
Cover materials:	Polyester
CertiPUR-US®:	Yes
Green manufacturing:	No mention on website

Feel & Firmness	Mira Bed
Feel:	Firm
Firmness:	7.4 / 10
Edge support:	6.4 / 10
Motion isolation	6.8 / 10
Bounce	4.3 / 10

Feel & Firmness

Mira classifies as a firm mattress. According to the testing conducted by third-party engineers (commissioned by us), it is rated at 7.4 / 10 on the firmness spectrum. The Mira mattress does not have much ‘hug.’

Motion Isolation

The Mira mattress promises “zero motion transfer,” something very important for many Canadian mattress shoppers. According to the testing conducted by third-party engineers (commissioned by us), the Mira performed above average in this regard, rating at 6.8 / 10 on the motion isolation scale.

Edge Support

Foam and latex mattresses often have lower edge support scores than their spring and hybrid counterparts. According to the testing conducted by third-party engineers (commissioned by us), the Mira is rated at 6.4 / 10 on the edge support scale.

Bounce

Due to the fact that motion isolation for foam mattresses is generally very good, bounce is generally very low. According to the testing conducted by third-party engineers (commissioned by us), the Mira mattress rated 4.3 / 10 for bounce, which is higher than average for foam-based mattresses.

Overview	Mira Bed
Price (Queen):	$549 CAD
Available in:	Canada
Made in:	Canada
Trial length:	130 nights
Warranty	10 years
Number of layers:	2
Cover materials:	Polyester
Machine washable:	No
Green policies:	No mention on website
Feel:	Firm
Firmness:	7.4 / 10
Edge support:	6.4 / 10
Motion isolation:	6.8 / 10
Bounce:	4.3 / 10
Where to buy:	Online

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Novosbed, Douglas, Juno, Recore, Brunswick, Logan & Cove, Apollo, Cherry, Full Moon by GoodMorning.com, and Podium brands. The following is strictly our competitive opinion:

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The Mira mattress is geared towards buyers who want a firm mattress at a low price. The brand’s value messaging make it clear: the company shuns advertising gimmicks and other marketing extravagences that simply drive up the ticket price without improving overall quality. Mira’s Canadian origins and local manufacturing will also appeal to shoppers who wish to purchase from a Canadian company. The extended sleep trial and convenient packaging should also resonate with customers looking for an alternative to conventional retail stores.

However, within the value category, buyers may not be getting full value for their dollar with Mira. Other two-layer foam mattresses with similar specs are available for around $100 to $200 less, including ones manafactured in Canada, like the Juno value mattress. Mira’s mid-market pricing may pose a challenge for the company: they are more expensive than most other value mattresses, but they also offer fewer layers and features than mattresses priced only slightly higher.