Disclaimer: We are owned and operated by GoodMorning.com. We hire 3rd-party engineers and use public data to rate mattresses on over 30 criteria we believe important. Brands we own—Douglas, Juno, Octave, and Logan & Cove—are reviewed and advertised where indicated. Views expressed here are our opinions only. Full details.

Buying a Mattress Online Is Better than In-Store: Editorial Opinion (2024)

Buying a Mattress Online Is Better than In-Store: Editorial Opinion (2024)

We are owned and operated by GoodMorning.com. We hire 3rd-party engineers and use public data to rate mattresses on over 30 criteria that we believe are important. Brands we own—Douglas, Juno, Octave, Logan & Cove, and Novosbed—are reviewed and advertised where indicated. Views expressed here are our opinions only. Full details.

If you have loads of time and money, and don’t mind frustration, confusion, and stress, then go ahead and shop for a mattress in-store. 

In the past, you had no choice.

You went to your local mattress store, quickly got overwhelmed by the sea of options, and had to rely on advice from a high-pressure commissioned salesperson. Then you bargained for the best price.

Then you had to take the day off to be at home for a delivery that may or may not come on the appointed day. 

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It just takes a quick Google search to find complaint after complaint about the in-store mattress shopping experience.

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Thankfully, there is another way. Online mattress shopping has evolved to ensure you find the best mattress for you and pay the best price.

Research backs this up. A 2022 study by Consumer Reports found “people tend to be as happy with online sellers as they are with offline ones. But on average, virtual shoppers paid less for a mattress than those who shopped in person.”

— Real Mattress Store Reviews —

“Prices were nonsensical – one mattress was $5,700 and when I said it was out of my price range, the price magically dropped to $3,000. I had no idea if I was getting a good deal or what.” – Phil W

“Said they will come from 9-12pm. Took the day off work… at the end, the Customer Service said they canceled my order. What a waste of time.” – Melody K

Here are some Myths and Facts that will help you see why we believe buying a mattress online is better.

Myth: You Need to Try Before You Buy

Concerned about not being able to physically touch the mattress before purchasing?

Online mattress companies understand this and provide in-depth descriptions, videos, and customer reviews to help you make an informed decision.

Plus, with generous risk-free sleep trials, you can rest easy knowing you have ample time to test the mattress at home.

Five minutes or longer of laying on a mattress in a showroom is very different from 100+ nights in your own home.

Apart from the ick factor of knowing countless others also laid on that same mattress, the only way to really test drive and break in a mattress is to sleep on it for several weeks.

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Buying a mattress directly from an online brand like DOUGLAS means getting a mattress that is made just for you, not one collecting dust in a warehouse.

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And you have the additional peace of mind knowing that a generous risk-free trial backs your purchase. Sleep trials from online brands are anywhere from 100 nights to 365 nights for Douglas. 

DOUGLAS REVIEW

Fact: More Transparency

Can you trust the advice of someone who is trained in sales and makes a commission on your purchase?

Even if you do your research before you go in-store shopping, the same mattress will often have different names at different retailers. Comparing apples to apples is nearly impossible.

You must become an expert on how mattresses are built to know exactly what you’re getting.

Online, narrowing down what type of mattress will suit your needs is simple and at your fingertips.

Here at Mattress-Reviews.com, we use 3rd party engineers to test the firmness, edge support, motion isolation, and bounce of every mattress.

This transparency means you can make your own informed decision about the mattress you’re buying.

Fact: Better for the Environment

Choosing an online mattress-in-a-box is not only a convenient and hassle-free shopping experience but also a responsible choice for the environment.

By purchasing directly from the manufacturer, you reduce the need for:

  1. Expansive networks of retail showrooms
  2. Energy consumption from heating and lighting each store
  3. Excessive transportation emissions from shipping fully expanded mattresses from the manufacturer to a warehouse, then to your home

Embrace the greener option with a mattress-in-a-box and enjoy an effortless unpacking experience while contributing to a more sustainable future.

Fact: Great Prices, Free Shipping

Buying your mattress directly from an online company cuts out the middleman, eliminating retail store costs, staff expenses, and sales commissions.

You’ll enjoy a transparent price with no haggling, and most online companies offer free shipping. Your mattress ships within days, and you can track its progress online.

Fact: Customer-Friendly Sleep Trial

Risk-free sleep trials offered by online mattress brands are typically better than the satisfaction guarantees provided by many traditional mattress stores.

Don’t be misled by the fine print. Understanding the differences can save you from disappointment.

Online mattress companies, such as Douglas, prioritize your comfort with generous sleep trials. Douglas has an industry-leading 365-night trial, giving you ample time to ensure it’s the right fit. In contrast, most brick-and-mortar retailers offer a much shorter 100-night trial—and sometimes even less.

Bed-in-a-box companies like Douglas ship for free directly to your home. Many mattress stores require you to spend a certain amount before you qualify for free shipping, or may only offer complimentary delivery if you have a store credit card.

Should you decide the mattress isn’t for you, Douglas goes above and beyond with a hassle-free, money-back guarantee on mattress returns. But it’s common for mattress stores to only allow exchanges, sometimes with a restocking charge or exchange fee.

Choose wisely and enjoy the superior benefits of online mattress companies.

Young woman using a cell phone while laying on the Douglas mattress.

Next Steps: Links & Resources

Ready to leave behind the stress and confusion of in-store mattress shopping?

Mattress-Reviews.com stands out from other review websites because it works with expert engineers to carefully test every mattress. This way, you can trust that the reviews are fair and consistent.

If you’re curious about features like edge support or motion isolation for a certain mattress, you can easily compare it to many other options.

By making sure the reviews are as accurate and unbiased as possible, Mattress-Reviews.com helps you find the perfect mattress you’ll love for years.

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Best Mattresses:

Guides:

Reviews:

Buying a mattress online addresses many of the biggest complaints customers have about in-store mattress shopping.

With transparency, abundant product information, generous sleep trials, hassle-free shipping and returns, and no high-pressure sales tactics, finding your perfect mattress has never been easier. So why shop any other way?

Don’t know where to start? Check out Douglas.ca to see our Top Pick for Best Online Mattresses!

SHOP DOUGLAS NOW