
Endy vs Novosbed Mattress Review (2023)
Disclaimer: We are owned and operated by GoodMorning.com. We hire 3rd-party engineers and use public data to rate mattresses on over 30 criteria that we believe are important. Brands we own – Apollo, Brunswick, Cherry, Douglas, Juno, Logan & Cove, Novosbed, Podium, and Recore – are reviewed and advertised where indicated. Views expressed here are our opinions only. Full details.
Comparison Summary
Endy
Layers
3
Firmness
7.4 / 10
Sleep Trial
100 Nights
Warranty
15 Years
Made In
Canada
Price (Queen)
$895 CAD
Does this company guarantee that today’s mattress prices are the lowest they will be over the next 365 days?
~
Information not available
Novosbed
Layers
4
Firmness
SOFT
3.2 / 10
MEDIUM
3.7 / 10
FIRM
5.1 / 10
Sleep Trial
120 Nights
Warranty
15 Years
Made In
USA or Canada
Price (Queen)
$1,399 CAD
Does this company guarantee that today’s mattress prices are the lowest they will be over the next 365 days?
~
Table of Contents
Jump to any section by clicking the links below:
Endy

Novosbed

How We Compared Endy and Novosbed
As with all mattress reviews and comparisons on Mattress-Reviews.com, GoodMorning.com Inc. tests major online mattress brands in order to continually update and improve its own products. Analyzing the builds, brands, and specifications of competitor mattresses ensures GoodMorning.com always offers the best possible value to its customers.
To provide a consistent benchmark for our tests, we commission third-party engineers to test every mattress in the exact same way. You can view the methodology of testing and the APEGA-stamped results document here.
Without further adieu, our Endy vs Novosbed Mattress Review:
Endy vs Novosbed: Company Overview
Endy

Novosbed

Company Overview | Endy | Novosbed |
---|---|---|
Launched: | 2015 | 2009 |
Price (Queen): | $895 CAD | $999 USD $1,399 CAD |
Available in: | Canada | USA Canada |
Made in: | Canada | USA (American orders); Canada (Canadian orders) |
Trial length: | 100 nights | 120 nights |
Warranty: | 15 years (Conditional; 10 years standard) | 15 years |
Year-Round Price Guarantee: | No | CLICK HERE |
Endy and Novosbed are two of the most well-known mattress brands in Canada and both brands have built up a loyal Canadian customer base. So, what is the background behind Endy and Novosbed?
Endy
Endy is a bed-in-a-box mattress brand owned by Sleep Country, Canada’s largest chain of mattress retail stores. The company has been selling its “one-size-fits-all” foam mattress since 2015, competing with other online brands like Casper and Douglas. Endy mattresses are made in Ontario and Quebec and shipped out from distribution centres in Ontario and British Columbia. In 2022, the company expanded its mattress lineup with the Endy Hybrid, a softer version of their foam mattress mixing foam and coils.
Novosbed
GoodMorning.com released their first memory foam mattress, Novosbed, in 2009, making them one of the pioneers of the bed-in-a-box mattress industry. Their innovative culture soon went on to create the now universal idea of the ‘Sleep Trial,’ giving online mattress shoppers a way to bypass the traditional mattress store shopping experience and test out their new bed at home for as long as it actually takes to evaluate a mattress properly. With their flagship product, Novosbed, the company later introduced another new concept with Comfort+. This adjustable firmness system helps customers adjust the feel and comfort level of their mattress by adding an additional foam layer, free of charge.
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Endy vs Novosbed: Delivery, Sleep Trial, Returns
Endy

Novosbed

Delivery, Trial, Returns | Endy | Novosbed |
---|---|---|
Shipping cost: | Free shipping | Free shipping |
Shipping time: | 3-10 days | 3-10 days |
Sleep trial length: | 100 nights | 120 nights + Free Comfort+ |
Return ease: | Company picks up | Company picks up |
Refund: | Yes, full refund | Yes, full refund |
Additional fees: | No | No |
Thanks to modern compression methods and the rising popularity of the bed-in-a-box, mattresses can now be shipped far more efficiently and conveniently than ever before. Customers no longer need to take a day off work to accept a delivery. Boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same-day delivery to certain areas.
Endy uses UPS to deliver the Endy mattress to customers throughout Canada. Novosbed uses FED/EX. Both mattresses are delivered directly to customers doors throughout most parts of Canada. In some cases, the mattresses can even be left on a porch or deck whilst the customer is at work.
Shipping time for Endy and Novosbed are very similar. Both bed-in-a-box mattresses will be delivered within 10 days.
As with any bed-in-a-box brand, Endy and Novosbed heavily promote their in-home sleep trials. Novosbed has the longest sleep trial of both mattress brands with a 120-night sleep trial. Endy only offers a 100-night sleep trial.
Novosbed is the only mattress company who offers firmness adjustment within the sleep trial. The patent-pending Comfort+ kit is available free of charge to every Novosbed customer within their sleep trial. Novosbed introduced this system to help remove some of the major issues with buying a mattress online: personal sensitivities and comfort uncertainty.
If a customer wishes to return their Endy mattress or Novosbed mattress within the sleep trial, both companies will arrange to pick the mattresses up and issue a full refund. There are no additional return or restocking fees for either of the mattresses.
Endy vs Novosbed: Out of the Box
Endy

Novosbed

Out of the Box | Endy | Novosbed |
---|---|---|
Delivered in a box: | Yes | Yes |
Box dimensions: | 28" x 28" x 42" | 19" x 19" x 44" |
Box opening: | Required scissors | Required scissors |
Box/mattress fitting: | Tight | Tight |
Protection layers: | 2 | 2 |
Expansion time: | 2 minutes | 3 minutes |
The Endy mattress and Novosbed mattress were both delivered to us within the expected delivery time. Both mattresses were well protected by heavy-duty plastic layers within the boxes to protect the mattresses during shipping.
The Endy mattress and Novosbed mattress boxes were both sealed effectively with heavy-duty tape. Customers will definitely need scissors or a knife to open the box. To prevent potential harm to your new mattress, remember to be extra careful when using sharp objects to remove any packaging.
Once opened, both of the compressed mattresses are easy to remove from the box. We recommend a ‘tip-and-pull’ motion to slowly slide the mattresses out from its cardboard container. Simply tip the boxes from a vertical position down onto its side, and then pull the lightweight boxes away from the bundled mattresses. It’s most efficient to do this process in the room where you intend to use either mattress
The Endy mattress and Novosbed mattress are both protected with multiple layers of heavy-duty plastic and customers will need to unwrap the first layer of plastic in order to change the mattress from a cylindrical shape into a flat, albeit compressed, shape.
Customers will need to unwrap the first layer in order to unroll either mattress, which will still be in its compressed form. Some helpful advice at this stage is to place the rolled up mattresses onto the designated bed frame. Next, like the end of a roll of tape, find and peel back the outer layer of plastic. You can use the momentum of unrolling the compressed mattresses along the bed frame to help remove the rest of this layer, which could be up to a few meters long. After completing this process, the mattresses will be lying unrolled before you.
Next, cut the final layer of plastic and the new Endy mattress or Novosbed mattress will start decompressing. Remove this final layer of plastic and the mattress should expand to its full height within a few minutes. The Novosbed mattress took 3 minutes to fully expand. The Endy mattress took 3 minutes to fully expand.
Endy vs Novosbed: Mattress Construction
Endy

Novosbed

Mattress Construction | Endy | Novosbed Soft | Novosbed Medium | Novosbed Firm |
---|---|---|---|---|
Mattress height: | 10" | 11" | 11" | 11" |
Number of layers: | 3 | 4 | 4 | 4 |
Comfort layer: | 2" Endy comfort foam | 1" high-density gel-infused memory foam; 1" premium airflow foam | 1" premium airflow foam; 1" high-density memory foam | 2" open-cell pneumatic memory foam |
Transition layer: | 3" Polyurethane foam | 2" open-cell pneumatic memory foam | 2" high-density memory foam | 1" open-cell pneumatic memory foam; 1" high-density memory foam |
Support layer: | 5” Polyurethane support foam | 7" premium support foam | 7" premium support foam | 7" premium support foam |
Cover materials: | Polyester, Lycra | Polyester, Tencel® | Polyester, Tencel® | Polyester, Tencel® |
Machine washable: | Yes | Yes | Yes | Yes |
Made in: | Canada | USA (American orders); Canada (Canadian orders) | USA (American orders); Canada (Canadian orders) | USA (American orders); Canada (Canadian orders) |
The Endy mattress is a combination foam mattress and is only available in one firmness option. The Novosbed mattress uses high-density memory foam and is available in three different firmness options: soft, medium, and firm.
One of the major differences between the Endy mattress and the Novosbed mattress is the different types of foam used for comfort and support. Each mattress contains comfort, transition, and support layers, and these layers vary slightly in height and density.
Also, each mattress has a unique top cover which showcases each brand’s mattress design. Top covers are sometimes washable, and out of the two mattresses tested, only the Novosbed has a machine-washable top cover.
Endy vs Novosbed Mattress Layers
Endy

Novosbed

Endy Mattress Layers
The Endy mattress contains 3 layers of foam:
- The first layer of the Endy mattress is 2” of Endy comfort foam. This layer is designed to provide optimal comfort and temperature performance.
- The second layer of the Endy mattress is 3” of polyurethane foam. This layer works with the comfort layer to provide an additional level of support and will help conform to the body.
- The final layer of foam in the Endy mattress is 5” of polyurethane foam. This layer which gives the Endy mattress its structure and prevents sleepers from sinking in too far.
- Endy does not provide density information for their top layer of foam. The second and third layer of the Endy mattress are both 1.8lbs/ft3.
Novosbed Mattress Layers
Each Novosbed mattress contains four layers of foam. The soft, medium, and firm options all have different constructions and foam densities to customize the firmness level of the mattress.
Novosbed Soft Mattress:
- The first layer of the Novosbed mattress is 1” of high-density gel-infused memory foam. The ultra-durable top layer delivers responsive cooling and conforms to the body for a medium-soft feel. Foam density: 3.7 lbs/ft3.
- The second layer of the Novosbed mattress is 1” of premium airflow foam. This breathable layer allows heat to dissipate effectively while suppressing odor build-up. Foam density: 2 lbs/ft3.
- The third layer of the Novosbed mattress is 2” of open-cell pneumatic memory foam. This transition layer reduces motion transfer while providing further airflow. Foam density: 2.5 lbs/ft3.
- The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft3.
- The first layer of the Novosbed mattress is 1″ of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2 lbs/ft3.
- The second layer of the Novosbed mattress is 1” of high-density memory foam. This additional comfort layer provides pressure-point relief. Foam density: 4 lbs/ft3.
- The third layer of the Novosbed mattress is 2” of high-density memory foam. This ultra-durable transition layer further reduces motion transfer. Foam density: 4 lbs/ft3.
- The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft3.
- The first layer of the Novosbed mattress is 2″ of open-cell pneumatic memory foam. The top layer enhances cooling and breathability while giving the surface a firm feel. Foam density: 2.5 lbs/ft3.
- The second layer of the Novosbed mattress is 1” of open-cell pneumatic memory foam. In combination with the first layer, this transition foam provides pressure-point relief. Foam density: 2.5 lbs/ft3.
- The third layer of the Novosbed mattress is 1” of high-density memory foam. This responsive transition layer provides additional body contouring. Foam density: 4 lbs/ft3.
- The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft3.
Endy vs Novosbed Mattress Cover
Endy

Novosbed

Endy Mattress Cover
The Endy mattress has a two-tone cover. The bottom part of the cover is a heavier duty grey fabric, and the top part of the cover is white with a diamond knit pattern. The top part of the cover is made primarily of polyester and contains a small amount of lycra for stretch. Unlike other mattresses on the market, Endy does not highlight eco-friendly fabric. The top portion of the Endy mattress can be unzipped and cleaned in the washing machine as necessary.
Novosbed Mattress Cover
This distinctive Novosbed cover is an expression of the luxury that lies beneath. The soft sleep surface is woven from a blend of stretch-knit polyester and Tencel®, while the lower side walls are covered with furniture-grade upholstery. This white and chambray-blue exterior is designed not only for an attractive, signature look, but also for functionality.
The top cover is machine washable, with simple cleaning instructions:
- Zip off the upper portion of the cover;
- Put in the washing machine on a gentle cycle;
- Tumble-dry on low, or air dry.
Endy vs Novosbed: Environmental Sustainability
Eco-Consciousness | Endy | Novosbed |
---|---|---|
‘Green' policies: | No mention on the website | Zero-waste manufacturing, Tencel® textiles |
Social responsibility: | Returned mattresses are donated to charity | Returned mattresses are donated to charity |
Box materials: | Bleached cardboard Coloured Ink | Bleached cardboard with blue ink |
Foam materials: | Polyurethane | Polyurethane |
Cover materials: | Polyester, Lycra | Polyester, Tencel® |
CertiPUR-US®: | Yes | Yes |
Green manufacturing: | Unknown | Zero-waste manufacturing |
Endy vs Novosbed: Feel and Firmness
Feel & Firmness | Endy | Novosbed |
---|---|---|
Firmness: | 7.4 / 10 | Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10 |
Edge Support: | 3.9 / 10 | Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10 |
Motion Isolation: | 6.6 / 10 | Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10 |
Bounce: | 4.7 / 10 | Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10 |
Endy

Novosbed

Feel & Firmness
According to the testing conducted by third-party engineers (commissioned by us), the Endy mattress and Novosbed mattress firmness and feel are very different.
- The Endy mattress is a medium-firm mattress. It is rated at 7.4 / 10 on the firmness scale. The Endy mattress does have significant ‘hug’.
- The Novosbed soft mattress is rated at 3.2 / 10 on the firmness scale. The Novosbed soft mattress does have ‘hug’.
- The Novosbed medium mattress is rated at 3.7 / 10 on the firmness scale. The Novosbed medium mattress does have some ‘hug’.
- The Novosbed firm mattress is rated at 5.1 / 10 on the firmness scale. The Novosbed firm mattress does not have ‘hug’.
Endy

Novosbed

Edge Support
Foam mattresses are not known for their edge support; in fact, it is often one of the main issues customers have when moving from innerspring mattresses to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the Endy mattress and Novosbed mattress edge support are very different.
- The Endy mattress has average edge support. It is rated at 3.9 / 10 on the edge support scale.
- The Novosbed soft mattress has below average edge support. It is rated at 4.7 / 10 on the edge support scale.
- The Novosbed medium mattress has average edge support. It is rated at 3.8 / 10 on the edge support scale.
- The Novosbed firm mattress has above average edge support. It is rated at 5.8 / 10 on the edge support scale.
Endy

Novosbed

Motion Isolation
Motion isolation in foam mattresses is usually very good and one of the main reasons couples make the switch from innerspring to memory foam. According to the testing conducted by third-party engineers (commissioned by us), the Endy mattress and Novosbed mattress motion isolation are both above average.
- The Endy mattress has above average motion isolation. It is rated at 6.6 / 10 on the motion isolation scale.
- The Novosbed soft mattress has above average motion isolation. It is rated at 7.3 / 10 on the motion isolation scale.
- The Novosbed medium mattress has above average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
- The Novosbed firm mattress has above average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
Endy

Novosbed

Bounce
Due to the fact that motion isolation for foam mattresses is generally very good, bounce is generally very low. According to the testing conducted by third-party engineers (commissioned by us), the Endy mattress and Novosbed mattress bounce are both below average.
- The Endy mattress has average bounce. It is rated at 4.7 / 10 on the bounce scale.
- The Novosbed soft mattress has below average bounce. It is rated at 2.0 / 10 on the bounce scale.
- The Novosbed medium mattress has below average bounce. It is rated at 2.3 / 10 on the bounce scale.
- The Novosbed firm mattress has below average bounce. It is rated at 2.9 / 10 on the bounce scale.
Endy vs Novosbed: Price
Twin

Endy
$675 CAD
Novosbed
$999 CAD
Twin XL

Endy
$745 CAD
Novosbed
$1,099 CAD
Double

Endy
$820 CAD
Novosbed
$1,199 CAD
Queen

Endy
$895 CAD
Novosbed
$1,399 CAD
King

Endy
$995 CAD
Novosbed
$1,599 CAD
Cal King

Endy
$995 CAD
Novosbed
$1,599 CAD
Endy vs Novosbed: Overview
Overview | Endy | Novosbed |
---|---|---|
Price (Queen): | $895 CAD | $999 USD $1,399 CAD |
Available in: | Canada | USA Canada |
Made in: | Canada | USA (American orders); Canada (Canadian orders) |
Trial length: | 100 nights | 120 nights + Free Comfort+ |
Warranty: | 15 years (Conditional; 10 years standard) | 15 years |
Mattress height: | 10" | 11" |
Number of layers: | 3 | 4 |
Cover materials: | Polyester, Lycra | Polyester, Tencel® |
Machine washable: | Yes | Yes |
'Green' policies: | No mention on the website | Zero-waste manufacturing, Tencel® textiles |
Firmness | 7.4 / 10 | Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10 |
Edge support: | 3.9 / 10 | Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10 |
Motion isolation: | 6.6 / 10 | Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10 |
Bounce: | 4.7 / 10 | Soft: 2 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10 |
Year-Round Price Guarantee: | No | CLICK HERE |
Should you buy Endy or Novosbed?
There are a few factors that immediately stand out after comparing the Endy mattress and Novosbed mattresses. Each mattress in this Endy vs Novosbed mattress review has similar features especially with regards to comfort and support. The Endy mattress and Novosbed mattresses have a distinctive firmness and feel, level of edge support, level of motion isolation, and bounce.
What really excels one brand above the others is the multiple firmness options, sleep trial, and the adjustable firmness guarantee of Novosbed. Novosbed is Mattress-Reviews.com’s Top Pick for a premium mattress under $1,500 CAD, and customers who choose to purchase a Novosbed mattress over an Endy mattress will enjoy a lengthier sleep trial and will have the option to fine-tune the firmness of their mattress with the free Comfort+ firmness adjustment kit.
Buy Endy if you want:
- A medium-firm feel
- Plenty of “hug”
- A Canadian-made mattress
Buy Novosbed if you want:
- Multiple firmness options
- High-density memory foam
- 120-night sleep trial with free adjustable firmness
- Machine-washable top cover
- A durable mattress with a lengthy warranty
- A mattress made in the country of order (USA/Canada)