Endy and Novosbed are two of the most well-known mattress brands in Canada and both brands have built up a loyal Canadian customer base. So, what is the background behind Endy and Novosbed?

Endy

Endy is a bed-in-a-box mattress brand owned by Sleep Country, Canada’s largest chain of mattress retail stores. The company has been selling its “one-size-fits-all” foam mattress since 2015, competing with other online brands like Casper and Douglas. Endy mattresses are made in Ontario and Quebec and shipped out from distribution centres in Ontario and British Columbia. In 2022, the company expanded its mattress lineup with the Endy Hybrid, a softer version of their foam mattress mixing foam and coils.

Novosbed

GoodMorning.com released their first memory foam mattress, Novosbed, in 2009, making them one of the pioneers of the bed-in-a-box mattress industry. Their innovative culture soon went on to create the now universal idea of the ‘Sleep Trial,’ giving online mattress shoppers a way to bypass the traditional mattress store shopping experience and test out their new bed at home for as long as it actually takes to evaluate a mattress properly. With their flagship product, Novosbed, the company later introduced another new concept with Comfort+. This adjustable firmness system helps customers adjust the feel and comfort level of their mattress by adding an additional foam layer, free of charge.

Delivery, Trial, Returns	Endy	Novosbed
Shipping cost:	Free shipping	Free shipping
Shipping time:	3-10 days	3-10 days
Sleep trial length:	100 nights	120 nights + Free Comfort+
Return ease:	Company picks up	Company picks up
Refund:	Yes, full refund	Yes, full refund
Additional fees:	No	No

Thanks to modern compression methods and the rising popularity of the bed-in-a-box, mattresses can now be shipped far more efficiently and conveniently than ever before. Customers no longer need to take a day off work to accept a delivery. Boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same-day delivery to certain areas.

Endy uses UPS to deliver the Endy mattress to customers throughout Canada. Novosbed uses FED/EX. Both mattresses are delivered directly to customers doors throughout most parts of Canada. In some cases, the mattresses can even be left on a porch or deck whilst the customer is at work.

Shipping time for Endy and Novosbed are very similar. Both bed-in-a-box mattresses will be delivered within 10 days.

As with any bed-in-a-box brand, Endy and Novosbed heavily promote their in-home sleep trials. Novosbed has the longest sleep trial of both mattress brands with a 120-night sleep trial. Endy only offers a 100-night sleep trial.

Novosbed is the only mattress company who offers firmness adjustment within the sleep trial. The patent-pending Comfort+ kit is available free of charge to every Novosbed customer within their sleep trial. Novosbed introduced this system to help remove some of the major issues with buying a mattress online: personal sensitivities and comfort uncertainty.

If a customer wishes to return their Endy mattress or Novosbed mattress within the sleep trial, both companies will arrange to pick the mattresses up and issue a full refund. There are no additional return or restocking fees for either of the mattresses.

Out of the Box	Endy	Novosbed
Delivered in a box:	Yes	Yes
Box dimensions:	28" x 28" x 42"	19" x 19" x 44"
Box opening:	Required scissors	Required scissors
Box/mattress fitting:	Tight	Tight
Protection layers:	2	2
Expansion time:	2 minutes	3 minutes

The Endy mattress and Novosbed mattress were both delivered to us within the expected delivery time. Both mattresses were well protected by heavy-duty plastic layers within the boxes to protect the mattresses during shipping.

The Endy mattress and Novosbed mattress boxes were both sealed effectively with heavy-duty tape. Customers will definitely need scissors or a knife to open the box. To prevent potential harm to your new mattress, remember to be extra careful when using sharp objects to remove any packaging.

Once opened, both of the compressed mattresses are easy to remove from the box. We recommend a ‘tip-and-pull’ motion to slowly slide the mattresses out from its cardboard container. Simply tip the boxes from a vertical position down onto its side, and then pull the lightweight boxes away from the bundled mattresses. It’s most efficient to do this process in the room where you intend to use either mattress

The Endy mattress and Novosbed mattress are both protected with multiple layers of heavy-duty plastic and customers will need to unwrap the first layer of plastic in order to change the mattress from a cylindrical shape into a flat, albeit compressed, shape.

Customers will need to unwrap the first layer in order to unroll either mattress, which will still be in its compressed form. Some helpful advice at this stage is to place the rolled up mattresses onto the designated bed frame. Next, like the end of a roll of tape, find and peel back the outer layer of plastic. You can use the momentum of unrolling the compressed mattresses along the bed frame to help remove the rest of this layer, which could be up to a few meters long. After completing this process, the mattresses will be lying unrolled before you.

Next, cut the final layer of plastic and the new Endy mattress or Novosbed mattress will start decompressing. Remove this final layer of plastic and the mattress should expand to its full height within a few minutes. The Novosbed mattress took 3 minutes to fully expand. The Endy mattress took 3 minutes to fully expand.

The Endy mattress is a combination foam mattress and is only available in one firmness option. The Novosbed mattress uses high-density memory foam and is available in three different firmness options: soft, medium, and firm.

One of the major differences between the Endy mattress and the Novosbed mattress is the different types of foam used for comfort and support. Each mattress contains comfort, transition, and support layers, and these layers vary slightly in height and density.

Also, each mattress has a unique top cover which showcases each brand’s mattress design. Top covers are sometimes washable, and out of the two mattresses tested, only the Novosbed has a machine-washable top cover.

Endy vs Novosbed Mattress Layers

Endy Mattress Layers

The Endy mattress contains 3 layers of foam:

• The first layer of the Endy mattress is 2” of Endy comfort foam. This layer is designed to provide optimal comfort and temperature performance.
• The second layer of the Endy mattress is 3” of polyurethane foam. This layer works with the comfort layer to provide an additional level of support and will help conform to the body.
• The final layer of foam in the Endy mattress is 5” of polyurethane foam. This layer which gives the Endy mattress its structure and prevents sleepers from sinking in too far.
• Endy does not provide density information for their top layer of foam. The second and third layer of the Endy mattress are both 1.8lbs/ft³.

Novosbed Mattress Layers

Each Novosbed mattress contains four layers of foam. The soft, medium, and firm options all have different constructions and foam densities to customize the firmness level of the mattress.

Novosbed Soft Mattress:

• The first layer of the Novosbed mattress is 1” of high-density gel-infused memory foam. The ultra-durable top layer delivers responsive cooling and conforms to the body for a medium-soft feel. Foam density: 3.7 lbs/ft³.
• The second layer of the Novosbed mattress is 1” of premium airflow foam. This breathable layer allows heat to dissipate effectively while suppressing odor build-up. Foam density: 2 lbs/ft³.
• The third layer of the Novosbed mattress is 2” of open-cell pneumatic memory foam. This transition layer reduces motion transfer while providing further airflow. Foam density: 2.5 lbs/ft³.
• The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft³.

Novosbed Medium Mattress:

• The first layer of the Novosbed mattress is 1″ of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2 lbs/ft³.
• The second layer of the Novosbed mattress is 1” of high-density memory foam. This additional comfort layer provides pressure-point relief. Foam density: 4 lbs/ft³.
• The third layer of the Novosbed mattress is 2” of high-density memory foam. This ultra-durable transition layer further reduces motion transfer. Foam density: 4 lbs/ft³.
• The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft³.

Novosbed Firm Mattress:

• The first layer of the Novosbed mattress is 2″ of open-cell pneumatic memory foam. The top layer enhances cooling and breathability while giving the surface a firm feel. Foam density: 2.5 lbs/ft³.
• The second layer of the Novosbed mattress is 1” of open-cell pneumatic memory foam. In combination with the first layer, this transition foam provides pressure-point relief. Foam density: 2.5 lbs/ft³.
• The third layer of the Novosbed mattress is 1” of high-density memory foam. This responsive transition layer provides additional body contouring. Foam density: 4 lbs/ft³.
• The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft³.

Endy vs Novosbed Mattress Cover

Endy Mattress Cover

The Endy mattress has a two-tone cover. The bottom part of the cover is a heavier duty grey fabric, and the top part of the cover is white with a diamond knit pattern. The top part of the cover is made primarily of polyester and contains a small amount of lycra for stretch. Unlike other mattresses on the market, Endy does not highlight eco-friendly fabric. The top portion of the Endy mattress can be unzipped and cleaned in the washing machine as necessary.

Novosbed Mattress Cover

This distinctive Novosbed cover is an expression of the luxury that lies beneath. The soft sleep surface is woven from a blend of stretch-knit polyester and Tencel®, while the lower side walls are covered with furniture-grade upholstery. This white and chambray-blue exterior is designed not only for an attractive, signature look, but also for functionality.

The top cover is machine washable, with simple cleaning instructions:

1. Zip off the upper portion of the cover;
2. Put in the washing machine on a gentle cycle;
3. Tumble-dry on low, or air dry.

Consumers are becoming more environmentally conscious when making purchases. Retailers both in and out of the mattress industry have been incorporating more eco-friendly and ethical policies when selling products and choosing suppliers. GoodMorning.com Inc. carried out a survey in February 2017, discovering that almost 50% of Canadians are willing to spend more money for more environmentally friendly products. Therefore, in every review on Mattress-Reviews.com, we will highlight each mattress company’s green philosophy, as well as how prominent their policies are on their websites.

Feel & Firmness	Endy	Novosbed
Firmness:	7.4 / 10	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10
Edge Support:	3.9 / 10	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10
Motion Isolation:	6.6 / 10	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10
Bounce:	4.7 / 10	Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10

Feel & Firmness

According to the testing conducted by third-party engineers (commissioned by us), the Endy mattress and Novosbed mattress firmness and feel are very different.

• The Endy mattress is a medium-firm mattress. It is rated at 7.4 / 10 on the firmness scale. The Endy mattress does have significant ‘hug’.
• The Novosbed soft mattress is rated at 3.2 / 10 on the firmness scale. The Novosbed soft mattress does have ‘hug’.
• The Novosbed medium mattress is rated at 3.7 / 10 on the firmness scale. The Novosbed medium mattress does have some ‘hug’.
• The Novosbed firm mattress is rated at 5.1 / 10 on the firmness scale. The Novosbed firm mattress does not have ‘hug’.

Edge Support

Foam mattresses are not known for their edge support; in fact, it is often one of the main issues customers have when moving from innerspring mattresses to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the Endy mattress and Novosbed mattress edge support are very different.

• The Endy mattress has average edge support. It is rated at 3.9 / 10 on the edge support scale.
• The Novosbed soft mattress has below average edge support. It is rated at 4.7 / 10 on the edge support scale.
• The Novosbed medium mattress has average edge support. It is rated at 3.8 / 10 on the edge support scale.
• The Novosbed firm mattress has above average edge support. It is rated at 5.8 / 10 on the edge support scale.

Motion Isolation

Motion isolation in foam mattresses is usually very good and one of the main reasons couples make the switch from innerspring to memory foam. According to the testing conducted by third-party engineers (commissioned by us), the Endy mattress and Novosbed mattress motion isolation are both above average.

• The Endy mattress has above average motion isolation. It is rated at 6.6 / 10 on the motion isolation scale.
• The Novosbed soft mattress has above average motion isolation. It is rated at 7.3 / 10 on the motion isolation scale.
• The Novosbed medium mattress has above average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
• The Novosbed firm mattress has above average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.

Bounce

Due to the fact that motion isolation for foam mattresses is generally very good, bounce is generally very low. According to the testing conducted by third-party engineers (commissioned by us), the Endy mattress and Novosbed mattress bounce are both below average.

• The Endy mattress has average bounce. It is rated at 4.7 / 10 on the bounce scale.
• The Novosbed soft mattress has below average bounce. It is rated at 2.0 / 10 on the bounce scale.
• The Novosbed medium mattress has below average bounce. It is rated at 2.3 / 10 on the bounce scale.
• The Novosbed firm mattress has below average bounce. It is rated at 2.9 / 10 on the bounce scale.

Overview	Endy	Novosbed
Price (Queen):	$895 CAD	$999 USD $1,399 CAD
Available in:	Canada	USA Canada
Made in:	Canada	USA (American orders); Canada (Canadian orders)
Trial length:	100 nights	120 nights + Free Comfort+
Warranty:	15 years (Conditional; 10 years standard)	15 years
Mattress height:	10"	11"
Number of layers:	3	4
Cover materials:	Polyester, Lycra	Polyester, Tencel®
Machine washable:	Yes	Yes
'Green' policies:	No mention on the website	Zero-waste manufacturing, Tencel® textiles
Firmness	7.4 / 10	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10
Edge support:	3.9 / 10	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10
Motion isolation:	6.6 / 10	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10
Bounce:	4.7 / 10	Soft: 2 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10
Year-Round Price Guarantee:	No	CLICK HERE

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Novosbed, Douglas, Juno, Recore, Brunswick, Logan & Cove, Apollo, Cherry, and Podium brands. The following is strictly our competitive opinion:

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There are a few factors that immediately stand out after comparing the Endy mattress and Novosbed mattresses. Each mattress in this Endy vs Novosbed mattress review has similar features especially with regards to comfort and support. The Endy mattress and Novosbed mattresses have a distinctive firmness and feel, level of edge support, level of motion isolation, and bounce.

What really excels one brand above the others is the multiple firmness options, sleep trial, and the adjustable firmness guarantee of Novosbed. Novosbed is Mattress-Reviews.com’s Top Pick for a premium mattress under $1,500 CAD, and customers who choose to purchase a Novosbed mattress over an Endy mattress will enjoy a lengthier sleep trial and will have the option to fine-tune the firmness of their mattress with the free Comfort+ firmness adjustment kit.