Novosbed, Endy, and Douglas are three of the most well-known mattress brands in Canada, and all three brands have built up a loyal customer base. Novosbed, Endy, and Douglas are all Canadian brands, with Novosbed and Douglas based in Alberta and Endy based in Toronto. All three brands have been selling mattresses to Canadians for multiple years. So, what are the backgrounds behind Novosbed, Endy, and Douglas?

Novosbed

GoodMorning.com released their first memory foam mattress, Novosbed, in 2009, making them one of the pioneers of the bed-in-a-box mattress industry. Their innovative culture soon went on to create the now universal idea of the ‘Sleep Trial,’ giving online mattress shoppers a way to bypass the traditional mattress store shopping experience and test out their new bed at home for as long as it actually takes to evaluate a mattress properly.

 

Endy

Endy is a bed-in-a-box mattress brand owned by Sleep Country, Canada’s largest chain of mattress retail stores. The company has been selling its “one-size-fits-all” foam mattress since 2015, competing with other online brands like Casper and Douglas. Endy mattresses are made in Ontario and Quebec and shipped out from distribution centres in Ontario and British Columbia. In 2022, the company expanded its mattress lineup with the Endy Hybrid, a softer version of their foam mattress mixing foam and coils.

Douglas

Douglas was introduced in 2017 by Canadian bed-in-a-box company GoodMorning.com. Douglas was manufactured as a single-firmness mattress, designed using eight years' worth of engineering data and customer feedback. GoodMorning.com designed the Douglas to be a value-packed, Canadian-made mattress at an unheard-of low price. They offer the same level of customer service for the Douglas as they do across their growing catalogue, along with a 365-night sleep trial and a 20-year warranty.

With the rise in popularity of  ‘bed-in-a-box’, mattresses can now be shipped far more efficiently and conveniently than traditional mattresses. Customers no longer need to take a day off work to accept a delivery as boxed beds are now delivered with the same convenience as most Amazon orders. Some ‘bed-in-a-box’ companies even offer same day delivery to certain areas.

Douglas and Novosbed both use FED/EX to deliver their mattresses to Canadians, whereas Endy uses UPS to deliver their mattress. All three brands are delivered directly to customers doors throughout most parts of Canada. In some cases, the mattresses can even be left on a porch or deck whilst the customer is at work.

Shipping time for Novosbed, Endy, and, Douglas is the same. The Novosbed, Endy, and Douglas mattress will all be delivered within 10 days.

As with any bed-in-a-box brand, Novosbed, Endy, and Douglas heavily promote their in-home sleep trials. Novosbed and Douglas each have some of the longest sleep trials in Canada. Douglas offers a 365-night sleep trial, and Novosbed comes with a 120-night sleep trial. Endy only offers a 100-night sleep trial.

If a customer wishes to return their Novosbed, Endy, or Douglas mattress within the sleep trial, all three companies will arrange to pick the mattresses up and issue a full refund. There are no additional return or restocking fees any of the three mattresses.

The Novosbed mattress, Endy mattress, and Douglas mattress were all delivered to us within the expected delivery time. All three mattresses were well protected by heavy-duty plastic layers within the boxes to protect the mattresses during shipping.

The Novosbed, Endy, and Douglas mattress boxes were all sealed with heavy duty tape. Customers will definitely need scissors or a knife to open the box. Remember to be extra careful when opening the box with sharp objects.

Once opened, the compressed mattress is easy to remove from the box. A simple ‘tip-and-pull’ motion is what we recommend. Simply tip the box from a vertical position into a horizontal position and pull the mattress out of the box. We recommend doing this process in the designated bedroom.

The Novosbed mattress, Endy mattress, and Douglas mattress are all protected with multiple layers of heavy-duty plastic and customers will need to unwrap the first layer of plastic in order to change the mattress from a cylindrical shape into a flat, albeit compressed, shape.

Some helpful advice at this stage is to place the rolled mattress on to the designated bed frame, find the end of the outer layer plastic, pull it loose, and use the resulting momentum to roll the mattress into position on the frame. Once in position, remove that outer plastic layer. After completing this process, customers will see a folded and unrolled mattress. Simply unfold the mattress, the top cover will be facing up, and place the corners in the correct position on the frame of foundation.

Next, cut the final layer of plastic and the new Novosbed, Endy, or Douglas mattress will start decompressing. Remove this final layer of plastic and the mattress should expand to its full height within a few seconds. The Novosbed expanded to its full height within 5 minutes, whereas, the Endy and Douglas took 3 minutes. 

The Novosbed mattress uses high-density memory foam and is available in three different firmness options: soft, medium, and firm. The Endy mattress and Douglas mattress are combination foam mattresses and are both only available in one firmness option. 

One of the major differences between the Novosbed, Endy, and Douglas mattresses are the different types of foam used for comfort and support. Each mattress contains comfort, transition, and support layers, and these layers vary slightly in height and density.

Also, each mattress has a unique top cover which showcases each brand’s mattress design. Top covers are sometimes washable, and out of the three mattresses tested, both the Novosbed and Douglas has a machine-washable top cover.

Novosbed vs Endy vs Douglas Mattress Layers

Novosbed Mattress Layers

Novosbed mattress contains three layers of foam.

Novosbed Soft Mattress:

• First layer: 2 inch of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2 lbs/ft³.

• Second layer: 2 inches of plush serene memory foam. This additional comfort layer provides pressure-point relief and reduces motion transfer. Foam density: 2.5 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Novosbed Medium Mattress:

• First layer: 1 inch of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2.5 lbs/ft³.

• Second layer: 2 inches of high-density gel memory foam. This additional comfort layer provides pressure-point relief and reduces motion transfer. Foam density: 4 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Novosbed Firm Mattress:

• First layer: 1 inch of gel memory foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2.5 lbs/ft³.

• Second layer: 3 inches of high-density memory foam. This transition layer provides additional body contouring and pressure point relief. Foam density: 4 lbs/ft³.

• Third layer: 7 inches of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity.

Endy Mattress Layers

The Endy mattress contains 3 layers of foam:

• The first layer of the Endy mattress is 2” of Endy comfort foam. This layer is designed to provide optimal comfort and temperature performance.
• The second layer of the Endy mattress is 3” of polyurethane foam. This layer works with the comfort layer to provide an additional level of support and will help conform to the body.
• The final layer of foam in the Endy mattress is 5” of polyurethane foam. This layer which gives the Endy mattress its structure and prevents sleepers from sinking in too far.
• Endy does not provide density information for their top layer of foam. The second and third layer of the Endy mattress are both 1.8lbs/ft³.

Douglas Mattress Layers

Douglas uses three layers of foam in the construction of its Canadian-made mattress.

• First layer: 2 inches of ecoLight® cooling gel foam. This cooling gel encourages a restful sleep by ensuring that the mattress doesn’t trap heat. The ecoLight® foam has the durability, responsiveness, and comfort of memory foam, but it has a lower carbon footprint. Foam density: 2.5 lbs/ft³.

• Second layer: 2 inches of Elastex® foam. This transition layer is designed to provide spring and support. Many mattresses use latex for similar reasons. Elastex® is free of the allergy-causing chemicals found in latex.

• Third layer: 6 inches of motion isolation support foam. This thick bottom layer greatly reduces motion transfer between sleepers, and it also enhances edge support.

Novosbed vs Endy vs Douglas Mattress Cover

Novosbed Mattress Cover

This distinctive Novosbed cover is an expression of the luxury that lies beneath. The soft sleep surface is woven from a blend of stretch-knit polyester and Tencel®, while the lower side walls are covered with furniture-grade upholstery. This white and chambray-blue exterior is designed not only for an attractive, signature look, but also for functionality.

The top cover is machine washable, with simple cleaning instructions:

1. Zip off the upper portion of the cover;
2. Put in the washing machine on a gentle cycle;
3. Tumble-dry on low, or air dry.

Endy Mattress Cover

The Endy mattress has a two-tone cover. The bottom part of the cover is a heavier duty grey fabric, and the top part of the cover is white with a diamond knit pattern. The top part of the cover is made primarily of polyester and contains a small amount of lycra for stretch. Unlike other mattresses on the market, including Douglas and Novosbed, Endy does not highlight eco-conscious fabric. The top portion of the Endy mattress can be unzipped and cleaned in the washing machine as necessary.

Douglas Mattress Cover

With its mountainscape stitching to its red and white colour profile, Douglas’ Canadian-centric cover shows the brand's homegrown roots. Cut from a single piece of fabric and woven together, the design is almost seamless. The red zipper running the entire length of the side wall and the red Douglas badge are the only elements that break up this impressive white canvas.

As for upkeep, the top half is machine washable, a bonus for anyone who can't stand the thought of spot cleaning their bed by hand. Douglas' cover is enhanced with moisture-wicking Infinitex™ fibres. This proprietary fabric is stretch-knit and very soft, but also extremely durable. The cover is great for staying cool and breathable through the night, so you won't wake up in a pool of sweat.

Consumers are becoming more environmentally conscious when making purchases. Retailers both in and out of the mattress industry have been incorporating more eco-friendly and ethical policies when selling products and choosing suppliers. GoodMorning.com Inc. carried out a survey in February 2017, discovering that almost 50% of Canadians are willing to spend more money for more environmentally friendly products. Therefore, in every review on Mattress-Reviews.com, we will highlight each mattress company’s green philosophy, as well as how prominent their policies are on their websites.

Feel & Firmness	Novosbed	Endy	Douglas
Feel:	Medium-soft Medium Firm	Medium-firm	Medium
Firmness:	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10	7.4 / 10	6.6 / 10
Edge Support:	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10	3.9 / 10	7.3 / 10
Motion Isolation:	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10	6.6 / 10	8.3 / 10
Bounce:	Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10	4.7 / 10	3.2 / 10

Feel & Firmness

According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Endy mattress, and Douglas mattress firmness and feel are very different.

• The Novosbed soft mattress is a medium-soft firmness mattress. It is rated at 3.2 / 10 on the firmness scale. The Novosbed soft mattress does have ‘hug’
• The Novosbed medium mattress is a medium firmness mattress. It is rated at 3.7 / 10 on the firmness scale. The Novosbed medium mattress does have some ‘hug’.
• The Novosbed firm mattress is a firm firmness mattress. It is rated at 5.1 / 10 on the firmness scale. The Novosbed firm mattress does not have ‘hug’.
• The Endy is a medium-firm mattress. It is rated at 7.4 / 10 on the firmness scale. The Endy mattress has some ‘hug’.
• The Douglas mattress is a medium mattress. It is rated at 6.6 / 10 on the firmness scale. The Douglas mattress does not have excessive ‘hug’.

Edge Support

Foam mattresses are not known for their edge support; in fact, it is often one of the main issues customers have when moving from innerspring mattresses to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Endy mattress, and Douglas mattress edge support are very different.

• The Novosbed soft mattress has average edge support. It is rated at 4.7 / 10 on the edge support scale.
• The Novosbed medium mattress has average edge support. It is rated at 3.8 / 10 on the edge support scale.
• The Novosbed firm mattress has above average edge support. It is rated at 5.8 / 10 on the edge support scale.
• The Endy mattress has above average edge support. It is rated at 3.9 / 10 on the edge support scale.
• The Douglas mattress has above average edge support. It is rated at 7.3 / 10 on the edge support scale.

Motion Isolation

Motion isolation in foam mattresses is usually very good and one of the main reasons couples make the switch from innerspring to memory foam. According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Endy mattress, and Douglas mattress motion isolation are all above average.

• The Novosbed soft mattress has above average motion isolation. It is rated at 7.3 / 10 on the motion isolation scale.
• The Novosbed medium mattress has above average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
• The Novosbed firm mattress has above average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
• The Endy mattress has above average motion isolation. It is rated at 6.6 / 10 on the motion isolation scale.
• The Douglas mattress has above average motion isolation. It is rated at 8.3 / 10 on the motion isolation scale.

Bounce

Due to the fact that motion isolation for foam mattresses is generally very good, bounce is generally very low. According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Endy mattress, and Douglas mattress bounce are all below average.

• • The Novosbed soft mattress has below average bounce. It is rated at 2.0 / 10 on the bounce scale.
  • The Novosbed medium mattress has below average bounce. It is rated at 2.3 / 10 on the bounce scale.
  • The Novosbed firm mattress has below average bounce. It is rated at 2.9 / 10 on the bounce scale.
  • The Endy mattress has average bounce. It is rated at 4.7 / 10 on the bounce scale.
  • The Douglas mattress has below average bounce. It is rated at 3.2 / 10 on the bounce scale.

Overview	Novosbed	Endy	Douglas
Price (Queen):	$999 USD $1,399 CAD	$895 CAD	$799 CAD
Available in:	Canada USA	Canada	Canada
Made in:	Canada (Canadian orders); USA (American orders)	Canada	Canada
Trial length:	120 nights + Free Comfort+	100 nights	365 nights
Warranty:	15 years	15 years (Conditional; 10 years standard)	20 years
Mattress height:	11"	10"	10"
Number of layers:	4	3	3
Cover materials:	Polyester, Tencel®	Polyester, Lycra	Tencel®, Polyester, Spandex
Machine washable:	Yes	Yes	Yes
Green policies:	Zero-waste manufacturing, Tencel® textiles	No mention on the website	ecoLight® foam Plant-based fabric Optimized shipping Recycled cardboard Recycled ink
Feel:	Medium-soft Medium Firm	Medium-firm	Medium
Firmness	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10	7.4 / 10	6.6 / 10
Edge support:	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10	3.9 / 10	7.3 / 10
Motion isolation:	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10	6.6 / 10	8.3 / 10
Bounce:	Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10	4.7 / 10	4.2 / 10
Year-Round Price Guarantee:	SHOP NOW	No	SHOP NOW

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Octave, Douglas, Juno, Recore, Brunswick, Logan & Cove, and Podium brands. The following is strictly our competitive opinion:

---

There are a few factors that immediately stand out after comparing the Novosbed mattresses, Endy mattress, and Douglas mattress. Each mattress in this Novosbed vs Endy vs Douglas mattress review has similar features especially with regards to comfort and support. Each mattress has a distinctive firmness for a one-size-fits-all mattress. Also, each mattress excels in a particular area with regards to edge support, motion isolation, and bounce.

What really excels two brands above the other is the multiple firmness options, sleep trial, and the adjustable firmness guarantee of Novosbed.  Novosbed is Mattress-Reviews.com’s Top Pick for a premium mattress under $1,500 CAD thanks to its multiple firmness options and free Comfort+ firmness adjustment kit. 

Douglas is Mattress-Reviews.com’s Top Pick for mattresses under $1,000 CAD thanks to its strong environmental credentials and build.

Customers who choose to purchase a Novosbed or Douglas over an Endy will enjoy a lengthier sleep trial and lengthier default warranty.