
Juno vs Novosbed Mattress Review (2023)
Disclaimer: We are owned and operated by GoodMorning.com. We hire 3rd-party engineers and use public data to rate mattresses on over 30 criteria that we believe are important. Brands we own – Apollo, Brunswick, Cherry, Douglas, Juno, Logan & Cove, Novosbed, Podium, and Recore – are reviewed and advertised where indicated. Views expressed here are our opinions only. Full details.
Comparison Summary
Juno
Layers
2
Firmness
5.6 / 10
Sleep Trial
120 Nights
Warranty
15 Years
Made In
Canada
Price (Queen)
$499 CAD
Does this company guarantee that today’s mattress prices are the lowest they will be over the next 365 days?
~
Novosbed
Layers
4
Firmness
SOFT
3.2 / 10
MEDIUM
3.7 / 10
FIRM
5.1 / 10
Sleep Trial
120 Nights
Warranty
15 Years
Made In
Canada or USA
Price (Queen)
$1,399 CAD
$999 USD
Does this company guarantee that today’s mattress prices are the lowest they will be over the next 365 days?
~
Table of Contents
Jump to any section by clicking the links below:
Juno

Novosbed

How We Compared Juno and Novosbed
As with all mattress reviews and comparisons on Mattress-Reviews.com, GoodMorning.com Inc. tests major online mattress brands in order to continually update and improve its own products. Analyzing the builds, brands, and specifications of competitor mattresses ensures GoodMorning.com always offers the best possible value to its customers.
To provide a consistent benchmark for our tests, we commission third-party engineers to test every mattress in the exact same way. You can view the methodology of testing and the APEGA-stamped results document here.
Without further ado, our Juno vs Novosbed Mattress Review:
Juno vs Novosbed: Company Overview
Juno

Novosbed

Company Overview | Juno | Novosbed |
---|---|---|
Launched: | 2019 | 2009 |
Price (Queen): | $499 CAD | $1,399 CAD $999 USD |
Available in: | Canada | Canada USA |
Made in: | Canada | Canada (Canadian orders); USA (American orders) |
Trial length: | 120 nights | 120 nights |
Warranty: | 15 years | 15 years |
Year-Round Price Guarantee: | CLICK HERE | CLICK HERE |
Despite both being sold by Canadian bed-in-a-box company GoodMorning.com, Juno and Novosbed cater to two different mattress buyers. While Juno is a new brand delivering fantastic sleep at an affordable price, Novosbed has been shipping premium, luxury mattresses directly to customers for over a decade.
Juno
The Juno mattress was launched in August of 2019 by the Canadian mattress-in-a-box company GoodMorning.com. Designed, sold, and manufactured exclusively in Canada, Juno is the logical next step in the progression of GoodMorning.com’s mission to make high-quality sleep more affordable throughout Canada. This value mattress comes with all the features GoodMorning.com is famous for, such as the 120-night trial, 15-year warranty, and outstanding Canadian customer care – and does so at a very affordable price.
Novosbed
GoodMorning.com released their first memory foam mattress, Novosbed, in 2009, making them one of the pioneers of the bed-in-a-box mattress industry. Their innovative culture soon went on to create the now universal idea of the ‘Sleep Trial,’ giving online mattress shoppers a way to bypass the traditional mattress store shopping experience and test out their new bed at home for as long as it actually takes to evaluate a mattress properly. With their flagship product, Novosbed, the company later introduced another new concept with Comfort+. This adjustable firmness system helps customers adjust the feel and comfort level of their mattress by adding an additional foam layer, free of charge.
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Juno vs Novosbed: Delivery, Sleep Trial, Returns
Juno

Novosbed

Delivery, Trial, Returns | Juno | Novosbed |
---|---|---|
Shipping cost: | Free shipping | Free shipping |
Shipping time: | 3–10 days | 3–10 days |
Sleep trial length: | 120 nights | 120 nights |
Return ease: | Company picks up | Company picks up |
Refund: | Yes, full refund | Yes, full refund |
Additional fees: | No | No |
Thanks to modern compression methods and the rising popularity of the bed-in-a-box, mattresses can now be shipped far more efficiently and conveniently than ever before. Customers no longer need to take a day off work to accept a delivery. Boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same-day delivery to certain areas.
Delivery
Both Juno and Novosbed use FedEx to deliver their mattresses directly to customers’ doors while offering free shipping throughout Canada and the United States. Customers can expect their new mattress to arrive within 3 to 10 business days after their orders have been confirmed.
Trial Period
Like many bed-in-a-box mattress brands, Juno and Novosbed both come with in-home sleep trials. With a 120-night sleep trial, Juno and Novosbed boast one of the longest sleep trials in the mattress industry. Novosbed further sweetens the deal by giving customers in the sleep trial period the ability to customize firmness levels with a free Comfort+ accessory to be placed over top of the mattress.
Returns and Additional Fees
If a customer wishes to return their Juno or Novosbed mattress within the sleep trial period, each company will arrange to pick up their respective mattress and issue a full refund. There are no additional return or stocking fees for either the Juno or Douglas mattresses.
Juno vs Novosbed: Out of the Box
Juno

Novosbed

Out of the Box | Juno | Novosbed |
---|---|---|
Delivered in a box: | Yes | Yes |
Box dimensions: | 15" x 15" x 44" | 19" x 19" x 44" |
Box opening: | Scissors required | Scissors required |
Box/mattress fitting: | Tight | Tight |
Protection layers: | 2 | 2 |
Expansion time: | 2 minutes | 3 minutes |
Delivery Times & Opening the Box
The Juno and Novosbed mattresses arrived within the expected delivery times. Both mattresses were well-protected in their respective boxes where heavy-duty plastic layers were used to prevent damage during shipping.
Each mattress box was sealed with heavy-duty tape. Customers will need to use scissors or a knife to open either box. To prevent injuries as well as to avoid harming your new mattress, please remember to be extra careful when using sharp objects to remove the packaging.
Setting up the Mattress
Once opened, each compressed mattress is easy to remove from the box. We recommend a ‘tip-and-pull’ motion to slowly slide the mattress out from its cardboard container. Simply tip the box from a vertical position down to its side, and then pull the lightweight box away from the bundled mattress. It’s most efficient to do this process in the room where you intend to use the mattress.
Both mattresses are protected with multiple layers of heavy-duty plastic to compress it in a vacuum seal and keep it tightly rolled up for shipping.
Customers will need to unwrap the outer layer of plastic. You can use the momentum of unrolling the compressed mattress along the bed frame to help remove the rest of this layer, which could be up to a few meters long. After completing this process, the mattress will be lying unrolled before you.
Expansion Time
Next, cut the final layer of plastic. The vacuum seal now broken, the mattress will quickly begin to decompress. Remove this final layer of plastic as the mattresses expands to its full height. For Juno, full expansion took around 2 minutes. The Novosbed took 3 minutes to fully expand.
Juno vs Novosbed: Mattress Construction
Juno

Novosbed

Mattress Construction | Juno | Novosbed Soft | Novosbed Medium | Novosbed Firm |
---|---|---|---|---|
Mattress height: | 8" | 11" | 11" | 11" |
Number of layers: | 2 | 4 | 4 | 4 |
Comfort layer: | 2" Full-Body Cooling Gel Foam | 1" high-density gel-infused memory foam; 1" premium airflow foam | 1" premium airflow foam; 1" high-density memory foam | 2" open-cell pneumatic memory foam |
Transition layer: | N/A | 2" open-cell pneumatic memory foam | 2" high-density memory foam | 1" open-cell pneumatic memory foam; 1" high-density memory foam |
Support layer: | 6” Total Support foam | 7" premium support foam | 7" premium support foam | 7" premium support foam |
Cover materials: | Polyester, viscose | Polyester, Tencel® | Polyester, Tencel® | Polyester, Tencel® |
Machine washable: | No | Yes | Yes | Yes |
Made in: | Canada | Canada (Canadian orders); USA (American orders) | Canada (Canadian orders); USA (American orders) | Canada (Canadian orders); USA (American orders) |
One of the biggest differences between Juno and Novosbed is the type of foam used to deliver comfort and support. Each mattress contains comfort and support layers that vary in height and density. Novosbed also contains a transition layer.
Novosbed uses high-density memory foam and is available in three different firmness options: soft, medium, and firm. Juno is available in one firmness.
Both mattresses sport distinct top covers designed to showcase each brand’s unique style. Top covers are sometimes washable. Novosbed has a machine-washable top cover while Juno is spot-clean only.
Juno vs Novosbed Mattress Layers
Juno

Novosbed

Juno Mattress Layers
The Juno mattress contains two layers of foam. Like many combination foam mattresses available on the market today, these two layers work together to provide comfort and support.
- First layer: 2 inches of Full-Body Cooling Gel Foam. This top layer offers contoured comfort, as well as overall cooling and breathability. Foam density: 2.5 lbs/ft³.
- Second layer: 6 inches of Total Support Foam. This bottom layer allows Juno to provide support and firmness to sleepers. This layer improves overall edge support while reducing motion transfer. Foam density: 1.8 lbs/ft³.
Novosbed Mattress Layers
Each Novosbed mattress contains four layers of foam. The soft, medium, and firm options all have different constructions and foam densities to customize the firmness level of the mattress.
Novosbed Soft Mattress:
- The first layer of the Novosbed mattress is 1” of high-density gel-infused memory foam. The ultra-durable top layer delivers responsive cooling and conforms to the body for a medium-soft feel. Foam density: 3.7 lbs/ft3.
- The second layer of the Novosbed mattress is 1” of premium airflow foam. This breathable layer allows heat to dissipate effectively while suppressing odor build-up. Foam density: 2 lbs/ft3.
- The third layer of the Novosbed mattress is 2” of open-cell pneumatic memory foam. This transition layer reduces motion transfer while providing further airflow. Foam density: 2.5 lbs/ft3.
- The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft3.
- The first layer of the Novosbed mattress is 1″ of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2 lbs/ft3.
- The second layer of the Novosbed mattress is 1” of high-density memory foam. This additional comfort layer provides pressure-point relief. Foam density: 4 lbs/ft3.
- The third layer of the Novosbed mattress is 2” of high-density memory foam. This ultra-durable transition layer further reduces motion transfer. Foam density: 4 lbs/ft3.
- The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft3.
- The first layer of the Novosbed mattress is 2″ of open-cell pneumatic memory foam. The top layer enhances cooling and breathability while giving the surface a firm feel. Foam density: 2.5 lbs/ft3.
- The second layer of the Novosbed mattress is 1” of open-cell pneumatic memory foam. In combination with the first layer, this transition foam provides pressure-point relief. Foam density: 2.5 lbs/ft3.
- The third layer of the Novosbed mattress is 1” of high-density memory foam. This responsive transition layer provides additional body contouring. Foam density: 4 lbs/ft3.
- The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft3.
Juno vs Novosbed Mattress Cover
Juno

Novosbed

Juno Mattress Cover
Juno’s cover design is an homage to the iconic striped wool socks Canadians have worn for generations. The grey, white, and red pattern is made up of a soft blend of polyester and viscose. The Juno logo is stitched across the red stripe running across the mattress. Finally, there’s a zipper underneath the mattress that makes it possible for you to remove the cover if necessary for easier care and maintenance.
Novosbed Mattress Cover
This distinctive Novosbed cover is an expression of the luxury that lies beneath. The soft sleep surface is woven from a blend of stretch-knit polyester and Tencel®, while the lower side walls are covered with furniture-grade upholstery. This white and chambray-blue exterior is designed not only for an attractive, signature look, but also for functionality.
The top cover is machine washable, with simple cleaning instructions:
- Zip off the upper portion of the cover;
- Put in the washing machine on a gentle cycle;
- Tumble-dry on low, or air dry.
Juno vs Novosbed: Environmental Sustainability
Eco-Consciousness | Juno | Novosbed |
---|---|---|
Green policies: | Manufactured using renewable energy; Optimized shipping; Recycled cardboard; Recycled ink | Zero-waste manufacturing; Tencel® textiles |
Social responsibility: | Returned mattresses are donated to charity | Returned mattresses are donated to charity |
Box materials: | Recycled cardboard, recycled ink | Bleached cardboard with blue ink |
Foam materials: | Polyurethane | Polyurethane |
Cover materials: | Polyester, viscose | Polyester, Tencel® |
CertiPUR-US®: | Yes | Yes |
Green manufacturing: | Manufactured using renewable energy | Zero-waste manufacturing |
Juno vs Novosbed: Feel and Firmness
Feel & Firmness | Juno | Novosbed |
---|---|---|
Firmness: | 5.6 / 10 | Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10 |
Edge Support: | 4.0 / 10 | Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10 |
Motion Isolation: | 6.2 / 10 | Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10 |
Bounce: | 2.6 / 10 | Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10 |
Juno

Novosbed

Feel & Firmness
According to the testing conducted by third-party engineers (commissioned by us), the Juno and the three Novosbeds vary quite a bit when it comes to firmness and feel:
- The Juno mattress we tested has a medium-firm feel. It is rated at 5.6 / 10 on the firmness scale and has a bit of ‘hug.’
- The Novosbed Soft mattress is rated at 3.2 / 10 on the firmness scale. The Novosbed soft mattress does have ‘hug.’
- The Novosbed Medium mattress is rated at 3.7 / 10 on the firmness scale. The Novosbed medium mattress does have some ‘hug.’
- The Novosbed Firm mattress is rated at 5.1 / 10 on the firmness scale. The Novosbed firm mattress doesn’t have a lot of ‘hug.’
Juno

Novosbed

Edge Support
Foam mattresses are not known for their edge support; in fact, it is often one of the main issues customers have when moving from innerspring mattresses to foam. According to the testing conducted by third-party engineers (commissioned by us), Juno and the three Novosbeds aren’t too far apart in their edge support ratings:
- The Juno mattress has below-average edge support. It is rated at 4.0 / 10 on the edge support scale.
- The Novosbed soft mattress has average edge support. It is rated at 4.7 / 10 on the edge support scale.
- The Novosbed medium mattress has below-average edge support. It is rated at 3.8 / 10 on the edge support scale.
- The Novosbed firm mattress has above-average edge support. It is rated at 5.8 / 10 on the edge support scale.
Juno

Novosbed

Motion Isolation
Motion isolation in foam mattresses is usually very good and one of the main reasons couples make the switch from innerspring to memory foam. According to the testing conducted by third-party engineers (commissioned by us), motion isolation scores for the Juno and Novosbed mattresses are all above average:
- The Juno mattress has above-average motion isolation. It is rated at 6.2 / 10 on the motion isolation scale.
- The Novosbed soft mattress has above-average motion isolation. It is rated at 7.3 / 10 on the motion isolation scale.
- The Novosbed medium mattress has above-average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
- The Novosbed firm mattress has above-average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
Juno

Novosbed

Bounce
Due to the fact that motion isolation for foam mattresses is generally very good, bounce is generally very low. According to the testing conducted by third-party engineers (commissioned by us), the bounce ratings for the Juno mattress and the Novosbed mattresses came back as follows:
- The Juno mattress has below-average bounce. It is rated at 2.6 / 10 on the bounce scale.
- The Novosbed soft mattress has below-average bounce. It is rated at 2.0 / 10 on the bounce scale.
- The Novosbed medium mattress has below-average bounce. It is rated at 2.3 / 10 on the bounce scale.
- The Novosbed firm mattress has below-average bounce. It is rated at 2.9 / 10 on the bounce scale.
Juno vs Novosbed: Price
Twin

Juno
$399 CAD
Novosbed
$799 USD
$999 CAD
Twin XL

Juno
$449 CAD
Novosbed
$849 USD
$1,099 CAD
Double

Juno
$479 CAD
Novosbed
$899 USD
$1,199 CAD
Queen

Juno
$499 CAD
Novosbed
$999 USD
$1,399 CAD
King

Juno
$599 CAD
Novosbed
$1,199 USD
$1,599 CAD
Cal King

Juno
$599 CAD
Novosbed
$1,199 USD
$1,599 CAD
Juno vs Novosbed: Overview
Overview | Juno | Novosbed |
---|---|---|
Price (Queen): | $499 CAD | $1,399 CAD $999 USD |
Available in: | Canada | Canada USA |
Made in: | Canada | Canada (Canadian orders); USA (American orders) |
Trial length: | 120 nights | 120 nights, Free Comfort+ |
Warranty: | 15 years | 15 years |
Mattress height: | 8" | 11" |
Number of layers: | 2 | 4 |
Cover materials: | Polyester, viscose | Polyester, Tencel® |
Machine washable: | No | Yes |
Green policies: | Manufactured using renewable energy; Optimized shipping; Recycled cardboard; Recycled ink | Zero-waste manufacturing; Tencel® textiles |
Firmness | 5.6 / 10 | Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10 |
Edge support: | 4.0 / 10 | Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10 |
Motion isolation: | 6.2 / 10 | Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10 |
Bounce: | 2.6 / 10 | Soft: 2.0 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10 |
Year-Round Price Guarantee: | CLICK HERE | CLICK HERE |
Should you buy Juno or Novosbed?
Juno and Novosbed may come from the same company, but in a lot of regards they couldn’t be more different.
To start, Juno offers bargain hunters a great deal with its relatively higher firmness and feel as well as its above-average motion isolation. This mattress delivers a comfortable, cooling sleep surface while being eco-conscious and manufactured in Canada.
Novosbed, with its multiple firmness options, free Comfort+ addition for maximum customer comfort, and thoughtful design, clearly demonstrates why its considered best-in-class for premium, luxury bed-in-a-box mattresses.
At the end of the day, both brands offer support, cooling comfort, fantastic customer service, and extended sleep trials. That’s why Mattress-Reviews.com has given special categories to both of these mattresses:
- Juno is Mattress-Reviews.com’s TOP PICK for MATTRESS UNDER $500 CAD.
- Novosbed is Mattress-Reviews.com’s TOP PICK for PREMIUM MATTRESS UNDER $1,500 CAD.
Buy Juno if you want:
- Canadian-made quality workmanship
- Breathable, cooling gel foam
- Medium-firm support and comfort
- A very long sleep trial and warranty
Buy Novosbed if you want:
- The ability to adjust firmness after purchase with the Comfort+ option
- A thicker mattress (11″)
- Excellent motion isolation
- A machine-washable top cover
- Multiple firmness options
- A premium mattress made by an industry-leading brand