Novosbed, Logan & Cove, and Douglas are three of the most well-known mattress brands in Canada, and all three brands have built up a loyal customer base. Novosbed, Logan & Cove, and Douglas are all Canadian brands, based in Alberta, and the parent company, Novosbed, have been selling mattresses to Canadians since 2009. So, what are the backgrounds behind Novosbed, Logan & Cove, and Douglas?

GoodMorning.com released their first memory foam mattress, Novosbed, in 2009, making them one of the pioneers of the bed-in-a-box mattress industry. Their innovative culture soon went on to create the now universal idea of the ‘Sleep Trial,’ giving online mattress shoppers a way to bypass the traditional mattress store shopping experience and test out their new bed at home for as long as it actually takes to evaluate a mattress properly. With their flagship product, Novosbed, the company later introduced another new concept with Comfort+. This adjustable firmness system helps customers adjust the feel and comfort level of their mattress by adding an additional foam layer, free of charge.

Logan & Cove was introduced in 2018 by Canadian bed-in-a-box company GoodMorning.com. It is the first 14-inch luxury hybrid pillow-top mattress in Canada that comes compressed and shipped in a box. To create the optimal level of firmness, support, and comfort, GoodMorning.com used nine years worth of customer surveys and engineering data to design a mattress based on 30 criteria Canadians deem important. The Luxury Firm mattress that was launched to terrific early reviews was soon followed up with a Medium Plush version suited for sleepers who prefer a softer mattress.

Douglas was introduced in 2017 by Canadian bed-in-a-box company GoodMorning.com. Only available in Canada, Douglas was manufactured as a single-firmness mattress, designed using eight years worth of engineering data and customer feedback. GoodMorning.com has priced the Douglas be the best value Canadian-made mattress in the country. They offer the same level of customer service for the Douglas as they do for their flagship brand, not to mention an industry leading sleep trial and warranty.

Thanks to modern compression methods and the rising popularity of the bed-in-a-box, mattresses can now be shipped far more efficiently and conveniently than ever before. Customers no longer need to take a day off work to accept a delivery. Boxed beds are now delivered with the same convenience as most Amazon orders. Some bed-in-a-box companies even offer same-day delivery to certain areas.

Novosbed, Logan & Cove, and Douglas all use FED/EX to deliver their mattresses to Canadians. All three brands are delivered directly to customers doors throughout most parts of Canada. In some cases, the mattresses can even be left on a porch or deck whilst the customer is at work.

Shipping time for Novosbed, Logan & Cove, and Douglas is identical. All three mattresses will be delivered within 10 days.

As with any bed-in-a-box brand, Novosbed, Logan & Cove, and Douglas heavily promote their in-home sleep trials. Novosbed, Logan & Cove, and Douglas all have one of the longest sleep trials in Canada with a 120-night sleep trial.

If a customer wishes to return their Novosbed, Logan & Cove, or Douglas mattress within the sleep trial, all three companies will arrange to pick the mattresses up and issue a full refund. There are no additional return or restocking fees any of the three mattresses.

The Novosbed mattress, Logan & Cove mattress, and Douglas mattress were all delivered to us within the expected delivery time. All three mattresses were well protected by heavy-duty plastic layers within the boxes to protect the mattresses during shipping.

The Novosbed, Logan & Cove, and Douglas mattress boxes were all sealed with heavy duty tape. Customers will definitely need scissors or a knife to open the box. Remember to be extra careful when opening the box with sharp objects.

Once opened, the compressed mattress is easy to remove from the box. A simple ‘tip-and-pull’ motion is what we recommend. Simply tip the box from a vertical position into a horizontal position and pull the mattress out of the box. We recommend doing this process in the designated bedroom.

The Novosbed mattress, Logan & Cove mattress, and Douglas mattress are all protected with multiple layers of heavy-duty plastic and customers will need to unwrap the first layer of plastic in order to change the mattress from a cylindrical shape into a flat, albeit compressed, shape.

Some helpful advice at this stage is to place the rolled mattress on to the designated bed frame, find the end of the outer layer plastic, pull it loose, and use the resulting momentum to roll the mattress into position on the frame. Once in position, remove that outer plastic layer. After completing this process, customers will see a folded and unrolled mattress. Simply unfold the mattress, the top cover will be facing up, and place the corners in the correct position on the frame of foundation.

Next, cut the final layer of plastic and the new Novosbed, Logan & Cove, or Douglas mattress will start decompressing. Remove this final layer of plastic and the mattress should expand to its full height within a few minutes. The Novosbed expanded to its full height within 3 minutes, the Logan & Cove took 1 minute, and the Douglas took 2 minutes.

The Novosbed mattress uses high-density memory foam and is available in three different firmness options: soft, medium, and firm. The Logan & Cove is a hybrid mattress available in two firmness options, and the Douglas is a combination foam mattress available in a single firmness.

One of the major differences between the Novosbed, Logan & Cove, and Douglas mattresses are the different types of foam used for comfort and support. Each mattress contains comfort, transition, and support layers, and these layers vary slightly in height and density.

Also, each mattress has a unique top cover which showcases each brand’s mattress design. Top covers are sometimes washable, and out of the three mattresses tested, both the Novosbed and Douglas has a machine-washable top cover.

Novosbed vs Logan & Cove vs Douglas Mattress Layers

Novosbed Mattress Layers

Each Novosbed mattress contains four layers of foam. The soft, medium, and firm options all have different constructions and foam densities to customize the firmness level of the mattress.

Novosbed Soft Mattress:

• The first layer of the Novosbed mattress is 1” of high-density gel-infused memory foam. The ultra-durable top layer delivers responsive cooling and conforms to the body for a medium-soft feel. Foam density: 3.7 lbs/ft³.
• The second layer of the Novosbed mattress is 1” of premium airflow foam. This breathable layer allows heat to dissipate effectively while suppressing odor build-up. Foam density: 2 lbs/ft³.
• The third layer of the Novosbed mattress is 2” of open-cell pneumatic memory foam. This transition layer reduces motion transfer while providing further airflow. Foam density: 2.5 lbs/ft³.
• The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft³.

Novosbed Medium Mattress:

• The first layer of the Novosbed mattress is 1″ of premium airflow foam. This top layer allows for additional airflow, keeping heat from getting trapped near the surface. Foam density: 2 lbs/ft³.
• The second layer of the Novosbed mattress is 1” of high-density memory foam. This additional comfort layer provides pressure-point relief. Foam density: 4 lbs/ft³.
• The third layer of the Novosbed mattress is 2” of high-density memory foam. This ultra-durable transition layer further reduces motion transfer. Foam density: 4 lbs/ft³.
• The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft³.

Novosbed Firm Mattress:

• The first layer of the Novosbed mattress is 2″ of open-cell pneumatic memory foam. The top layer enhances cooling and breathability while giving the surface a firm feel. Foam density: 2.5 lbs/ft³.
• The second layer of the Novosbed mattress is 1” of open-cell pneumatic memory foam. In combination with the first layer, this transition foam provides pressure-point relief. Foam density: 2.5 lbs/ft³.
• The third layer of the Novosbed mattress is 1” of high-density memory foam. This responsive transition layer provides additional body contouring. Foam density: 4 lbs/ft³.
• The final layer of foam in the Novosbed mattress is 7” of premium support foam. This durable bottom layer further eliminates motion transfer by distributing bodyweight and also helps the mattress maintain its structural integrity. Foam density: 1.8 lbs/ft³.

Logan & Cove Mattress Layers

Both versions of the Logan & Cove mattress are made with the same six layers:

• Cover fill: Silk-blend pillow-top fill. The lightweight fill resting immediately beneath the cover is soft to the touch, antimicrobial, heat-regulating, and breathable.

• First layer: 0.75 inches of high-density cooling gel foam. The first of three consecutive cooling layers is primarily designed to offer immediate cushioning and a hint of body contouring.

• Second layer: 0.5 inches of medium-density cooling gel foam. This thin layer works with the layers above and below to equalize weight distribution and set up the overall firmness of the mattress.

• Third layer: 1 inch of cooling gel memory foam. This responsive material helps with cushioning and heat regulation.

• Fourth layer: 1 inch of soy-infused foam. This soy-infused layer provides body contouring and pressure-point relief in the neck, shoulders, elbows, hips, and knees.
  • Note: In the Medium Plush version, this layer is divided evenly into three zones, with denser foam under central third of the bed, and softer foam under where the knees and shoulders rest.

• Fifth layer: 2 inches of soy-infused foam. This thicker layer of foam is the first layer beneath the pillow-top. It serves as a transitional support layer between the pocketed coils below and the cushioning above. It also further establishes the overall body contouring and pressure-relieving properties.

• Sixth layer: 8 inches of individually pocketed coils. The pocketed coils are made from multi-tempered recycled steel. They provide robust support and motion isolation across the entire sleep surface. In the central third of the bed (under the hips), Logan & Cove uses a thicker gauge of steel in order to prevent the hips from sinking down too far. This arrangement promotes spinal alignment and reduces pressure points. Logan & Cove has one of the thickest centre thirds of any coil-based mattress.

Of note: The full perimeter of the mattress is encased with rigid support foam that allows you to sit comfortably on the edge of the bed without sliding off. Polyfiber layers above and below the pocketed coils make up the remaining 0.75 inches of Logan & Cove’s 14-inch vertical profile.

Douglas Mattress Layers

Douglas uses three layers of foam in the construction of its Canadian-made foam mattress.

• First layer: 2 inches of ecoLight® cooling gel foam. This cooling gel encourages a restful sleep by ensuring that the mattress doesn’t trap heat. The ecoLight® foam has the durability, responsiveness, and comfort of memory foam, but it has a lower carbon footprint. Foam density: 2.5 lbs/ft³.

• Second layer: 2 inches of Elastex® foam. This transition layer is designed to provide spring and support. Many mattresses use latex for similar reasons. Elastex® is free of the allergy-causing chemicals found in latex.

• Third layer: 6 inches of motion isolation support foam. This thick bottom layer greatly reduces motion transfer between sleepers, and it also enhances edge support.

Of note: As the name suggests, ecoLight® foam weighs less than traditional high-density memory foam (which starts at 4 to 5 lbs/ft³). Conversely, there is a lower petrochemical volume used in a cubic foot of ecoLight® as compared to a cubic foot of conventional memory foam. This has a positive impact on the environment in the form of a lower carbon footprint while still providing the same tactile benefits of denser foam.

Novosbed vs Logan & Cove vs Douglas Mattress Cover

Novosbed Mattress Cover

This distinctive Novosbed cover is an expression of the luxury that lies beneath. The soft sleep surface is woven from a blend of stretch-knit polyester and Tencel®, while the lower side walls are covered with furniture-grade upholstery. This white and chambray-blue exterior is designed not only for an attractive, signature look, but also for functionality.

The top cover is machine washable, with simple cleaning instructions:

1. Zip off the upper portion of the cover;
2. Put in the washing machine on a gentle cycle;
3. Tumble-dry on low, or air dry.

Logan & Cove Mattress Cover

The top cover of the Logan & Cove mattress is very soft. The white fabric is full of intricate details, including diamond tufting and stitching. This gives the pillow-top additional lift while also elevating the silk-blend fill, an effect known as ‘tack-and-jump.’ The top cover is crafted with eucalyptus-derived fabric, also known as Tencel®. It’s made from sustainably farmed eucalyptus trees, also great for moisture wicking and breathability.

The Logan & Cove mattress has a charcoal-black border with diamond-pattern stitching. This outer wall has a super-soft, gloss black band around the perimeter, leading to the Logan & Cove logo embroidered along the front. This highly textured and elaborate design is pretty unique compared to most other mattresses.

Douglas Mattress Cover

With its mountainscape stitching to its red and white colour profile, Douglas’ Canadian-centric cover shows the brand's homegrown roots. Cut from a single piece of fabric and woven together, the design is almost seamless. The red zipper running the entire length of the side wall is the only element that breaks up this impressive white canvas.

As for upkeep, the top half is machine washable, a bonus for anyone who can't stand the thought of spot cleaning their bed by hand. Douglas' cover is composed of Natural Eucalyptus Fabric. This proprietary fabric is enhanced by fibers from sustainably farmed eucalyptus trees – stretch-knit and very soft, but also extremely durable. The cover is great for moisture wicking and breathability.

Consumers are becoming more environmentally conscious when making purchases. Retailers both in and out of the mattress industry have been incorporating more eco-friendly and ethical policies when selling products and choosing suppliers. GoodMorning.com Inc. carried out a survey in February 2017, discovering that almost 50% of Canadians are willing to spend more money for more environmentally friendly products. Therefore, in every review on Mattress-Reviews.com, we will highlight each mattress company’s green philosophy, as well as how prominent their policies are on their websites.

Feel & Firmness	Novosbed	Logan & Cove	Douglas
Firmness:	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10	Medium: 6.3 / 10 Firm: 7.7 / 10	6.6 / 10
Edge Support:	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10	Medium: 4.4 / 10 Firm: 8 / 10	7.3 / 10
Motion Isolation:	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10	Medium: 7 / 10 Firm: 6.9 / 10	8.3 / 10
Bounce:	Soft: 2 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10	Medium: 3.2 / 10 Firm: 5.6 / 10	3.2 / 10

Feel & Firmness

According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Logan & Cove mattress, and Douglas mattress firmness and feel are very different.

• The Novosbed soft mattress is rated at 3.2 / 10 on the firmness scale. The Novosbed soft mattress does have ‘hug.’
• The Novosbed medium mattress is rated at 3.7 / 10 on the firmness scale. The Novosbed medium mattress does have some ‘hug.’
• The Novosbed firm mattress is rated at 5.1 / 10 on the firmness scale. The Novosbed firm mattress does not have ‘hug.’
• The Logan & Cove Medium Plush mattress has a medium-firm feel, earning a 6.3 / 10 rating in this regard. The Logan & Cove mattress does not have excessive ‘hug.’
• The Logan & Cove Luxury Firm classifies as a firm mattress, rating 7.7 / 10 on the firmness spectrum. The Logan & Cove mattress does not have excessive ‘hug.’
• The Douglas mattress is a medium mattress. It is rated at 6.6 / 10 on the firmness scale. The Douglas mattress does not have excessive ‘hug.’

Edge Support

Foam mattresses are not known for their edge support; in fact, it is often one of the main issues customers have when moving from hybrid or innerspring mattresses to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Logan & Cove mattress, and Douglas mattress edge support are very different.

• The Novosbed soft mattress has average edge support. It is rated at 4.7 / 10 on the edge support scale.
• The Novosbed medium mattress has average edge support. It is rated at 3.8 / 10 on the edge support scale.
• The Novosbed firm mattress has above-average edge support. It is rated at 5.8 / 10 on the edge support scale.
• The Logan & Cove Medium Plush mattress also has average edge support. It is rated at 4.4 / 10 on the edge support scale.
• The Logan & Cove Luxury Firm mattress has above-average edge support. It is rated at 8 / 10 on the edge support scale.
• The Douglas mattress has above-average edge support. It is rated at 7.3 / 10 on the edge support scale.

Motion Isolation

Motion isolation in foam mattresses and hybrid mattresses is usually very good and one of the main reasons couples make the switch from innerspring to memory foam. According to the testing conducted by third-party engineers (commissioned by us), the Novosbed mattress, Logan & Cove mattress, and Douglas mattress motion isolation are all above average.

• The Novosbed soft mattress has above-average motion isolation. It is rated at 7.3 / 10 on the motion isolation scale.
• The Novosbed medium mattress has above-average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
• The Novosbed firm mattress has above-average motion isolation. It is rated at 6.8 / 10 on the motion isolation scale.
• The Logan & Cove Medium Plush mattress has above-average motion isolation. It is rated at 7 / 10 on the motion isolation scale.
• The Logan & Cove Luxury Firm mattress has above-average motion isolation. It is rated at 6.9 / 10 on the motion isolation scale.
• The Douglas mattress has above-average motion isolation. It is rated at 8.3 / 10 on the motion isolation scale.

Bounce

Mattresses containing springs are known for having a much better bounce when compared to foam mattresses. According to the testing conducted by third-party engineers (commissioned by us), the memory foam Novosbed mattress, combination foam Douglas mattress, and hybrid Logan & Cove mattress bounce are very different.

• The Novosbed soft mattress has below-average bounce. It is rated at 2 / 10 on the bounce scale.
• The Novosbed medium mattress has below-average bounce. It is rated at 2.3 / 10 on the bounce scale.
• The Novosbed firm mattress has below-average bounce. It is rated at 2.9 / 10 on the bounce scale.
• The Logan & Cove Medium Plush mattress has below-average bounce, earning a 3.2 / 10 rating.
• The Logan & Cove Luxury Firm mattress has average bounce, earning a 5.6 / 10 rating.
• The Douglas mattress has below-average bounce. It is rated at 3.2 / 10 on the bounce scale.

Overview	Novosbed	Logan & Cove	Douglas
Price (Queen):	$1,099 USD $1,299 CAD	$1,099 CAD	$799 CAD
Available in:	USA Canada	Canada	Canada
Made in:	USA, Canada	Canada	Canada
Trial length:	120 nights + Free Comfort+	120 nights	120 nights
Warranty:	15 years	15 years	15 years
Mattress height:	11"	14"	10"
Number of layers:	4	6	3
Cover materials:	Polyester, Tencel®	Tencel®, Polyester, Spandex	Natural Eucalyptus Fabric
Machine washable:	Yes	No	Yes
Green policies:	Zero-waste manufacturing, Tencel® textiles	Eucalyptus-derived fabric Recycled steel Soy-based foams Recycled cardboard Recycled plastic protection	ecoLight® foam Natural Eucalyptus Fabric Manufactured using renewable energy Optimized shipping Recycled cardboard Recycled ink
Firmness	Soft: 3.2 / 10 Medium: 3.7 / 10 Firm: 5.1 / 10	Medium: 6.3 / 10 Firm: 7.7 / 10	6.6 / 10
Edge support:	Soft: 4.7 / 10 Medium: 3.8 / 10 Firm: 5.8 / 10	Medium: 4.4 / 10 Firm: 8 / 10	7.3 / 10
Motion isolation:	Soft: 7.3 / 10 Medium: 6.8 / 10 Firm: 6.8 / 10	Medium: 7 / 10 Firm: 6.9 / 10	8.3 / 10
Bounce:	Soft: 2 / 10 Medium: 2.3 / 10 Firm: 2.9 / 10	Medium: 3.2 / 10 Firm: 5.6 / 10	3.2 / 10
Discount:	SAVE $100	SAVE $100	SAVE $50

Remember, Mattress-Reviews.com is owned, operated, and paid for by GoodMorning.com Inc. and advertises the Novosbed, Douglas, Juno, Recore, Brunswick, Logan & Cove, and Podium brands. The following is strictly our competitive opinion:

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There are a few factors that immediately stand out after comparing the Novosbed mattresses, Logan & Cove, and Douglas. Each mattress in this Novosbed vs Logan & Cove vs Douglas mattress review has similar features especially with regards to comfort and support. Each mattress has a distinctive firmness level and each mattress excels in a particular area with regards to edge support, motion isolation, and bounce.

The high-density memory foam Novosbed can be purchased easily online. With free delivery to most locations in the USA and Canada, an exceptional 120-night trial with free Comfort+ adjustable firmness, and a lengthy warranty, the Made in USA Novosbed is a great mattress with minimal risk.

Logan & Cove is Mattress-Reviews.com’s Top Pick for hybrid mattresses under $1,000 CAD (after discount). The Logan & Cove is a luxury pillow-top, proudly made in Canada by Canadians. As discussed above, the Logan & Cove mattress has been manufactured using premium materials with a lower carbon footprint. Furthermore, the company has a generous returns policy and lengthy warranty. The Logan & Cove will please sleepers who are looking for a luxury hybrid mattress, either firm or soft.

The Douglas mattress is a sharp-looking, eco-friendly, proudly Canadian, affordable memory foam mattress. As discussed above, the Douglas mattress has been manufactured using sustainably grown fibers and lower carbon footprint foams. Furthermore, the company has a generous returns policy and excellent reviews. The Douglas mattress will please sleepers who are looking for a medium-firm mattress.